The logo has two main variations: logomark and logotype. The open logomark is mainly used when it can be showcased on a larger scale. The circular logomark badges are reserved for smaller scale print or digital collaterals (i.e. icons, email signatures).
The color red was chosen to represent passion and a sense of urgency. It has the added advantage of distinguishing our leaf from a green one, conventionally used in the environmental field. In addition to the Align red, beige and slate gray were added to unify, soften, balance, and complete the palette.
